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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Government gets serious about consumer protection

New consumer protection is grounded in behavioural science.

By The Behavioural Architects

Source: Unsplash, Credit: Scott Graham
The rising cost of living and recession is already changing financial habits and pushing consumers to find new ways to manage and make their money go further.

Published on: 14 October 2022

Strong employer brands provide opportunity to compete in the ‘war for talent’

EBOTY SUNSHINE
The “War for Talent”, the “Great Resignation” – dramatic rhetoric perhaps, but surprisingly not entirely hyperbolic as 2022 has seen unprecedented demand for talent.

Published on: 12 October 2022

A strong client-agency relationship - it’s all about the ‘good’ brief

By Andrew Armitage

Source: Unsplash, Credit: charlesdeluvio
How a company briefs its agency - new or old - will greatly impact the work it receives. So, in the world of web design, what does a good agency brief look like? 

Published on: 11 October 2022

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Case studies

Turbulence for the CMO and four priorities for a smooth ride

Turbulence for the CMO

As CMOs steer through the rough waters of the complex and challenging global marketplace, one thing is certain: not enough feel prepared.

CMOs who want their...

Published on: 29 July 2013

B2B marketers at the top table

B2B marketers at the top table

Just three of the reasons why 73% of UK B2B marketers agree that their role has become more challenging over the past three years.

In partnership with The...

Published on: 4 July 2013

2012: A year in TV by Thinkbox

Thinkbox: year in TV 2012 report

thinkbox a year in tv 2012

Last year we all saw incredible content like the Olympics bringing people together to emerging trends like multi-screening making TV advertising even more...

Published on: 15 June 2013

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Podcasts

AB InBev's Ricardo Rey on the benefits of AI in A/B Testing

In his role as Head of Digital Consumer MAZ for AB InBev, Ricardo Rey has been working on developing better connections with data consumers. His career spans... https://podcasts.marketingsociety.com/episode/ab-inbevs-ricardo-rey-on-the-benefits-of-ai-in-a-b-testing 17:25 Mon, 10 Jan 2022 10:00:00 +0000

The Whole Marketer Ep56 - Authenticity with guest Keith Moor

Episode #56. Authenticity is the leadership and personal understanding topic in this episode. Abby is joined by Marketing Week’s Marketer of the Year – Keith... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep56-authenticity-with-guest-keith-moor 36:06 Thu, 06 Jan 2022 18:40:00 +0000
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Videos

'Le Bon' - LIDL - Sweden

'Le Bon' - LIDL - Sweden

People in Sweden don't believe that Lidl's discount food is of a very high standard.

'Le Bon' - LIDL - Sweden

Interview with Our/Vodka CEO and co-founder Åsa Caap

Exclusive interview with Our/Vodka CEO and co-founder Åsa Caap

Our/Vodka is looking to solve the age old problem of how a business with global ambitions creates meaning and relevance at a local level.

Interview with Our/Vodka CEO and co-founder Åsa Caap

3 great ads, chosen by Peter Souter

3 great ads | Peter Souter

Peter Souter is the chairman at TBWA/UK, and is a writer for theatre and radio. He wrote the screenplay for ITV’s drama ‘Married Single Other."

3 great ads, chosen by Peter Souter

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