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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

In-house in-unison. A client and a creative give you a sneak peek into their in-house lives.

Source: Unsplash, Credit: S O C I A L . C U T
To in-house or not to in-house, that is, apparently, the question everyone in the industry is asking. From our perspective, the answer is simple and straightforward.

Published on: 11 October 2022

Six innovative eCommerce trends to watch in 2022

By Glyn Shadwell

Source: Pixabay, Credit: Karolina Grabowska
To stand out above the rest, e-commerce businesses need to innovate. They need to carve out experiences that take every single customer touchpoint into consideration.

Published on: 30 September 2022

Why stress can stimulate innovation

By Glyn Shadwell

Source: Pixabay
Being tied to a safe approach doesn’t do us any favours, because it hinders our ability to innovate. It prevents us from growing and developing.

Published on: 30 September 2022

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Case studies

2013 winner: LOVEFiLM, New Brand/ highly commended E-commerce - case study

2013 winner: New Brand

Accepting the challenge

At the end of 2011, Netflix announced they would be launching in the UK and the long-standing threat to LOVEFiLM’s business became a...

Published on: 11 June 2013

2013 winner: Channel 4, Customer Insight - case study

2013 winner: Customer Insight

Are we equal yet?

Channel 4 has a public remit to champion alternative voices and make us see the world differently. With the Paralympics, we saw the...

Published on: 7 June 2013

2013 highly commended: Subway Subcard, CRM - case study

2013 highly commended: Customer Relationship Marketing

Subway Subcard

Our 2012 SUBWAY® SUBCARD® CRM programme was a carefully-­phased, multi-­layered CRM programme that, despite being built from scratch from the start of 2012...

Published on: 6 June 2013

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Podcasts

The Whole Marketer Ep55 - Long-term strategy with guest Eleanor Winton

Episode #55. This episode’s topic is Long-term strategy, a key technical skill for marketers. Long-term strategy has never been more important, as we emerge... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep55-long-term-strategy-with-guest-eleanor-winton 28:09 Thu, 06 Jan 2022 12:44:00 +0000

The Whole Marketer Ep54 - Programmatic marketing with guest James Kenny

Episode #54. Programmatic Marketing is the technical skill in this episode. Programmatic marketing is the machine automated, real-time bidding to place ads to... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep54-programmatic-marketing-with-guest-james-kenny 27:18 Thu, 06 Jan 2022 12:39:00 +0000

The Whole Marketer Ep53 - Data to create impact with guest Mark Phibbs

Episode #53. ‘Data to create impact’ is the technical skill in this episode. As marketers’ roles are evolving to be the voice of the consumer and lead the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep53-data-to-create-impact-with-guest-mark-phibbs 29:24 Thu, 06 Jan 2022 12:32:00 +0000
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Videos

NESCAFÉ Philippines builds brand affinity among Gen Z

NESCAFÉ Philippines and Gen Z

To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z, a generation that recognizes NESCAFÉ as “their parents’ c

NESCAFÉ Philippines builds brand affinity among Gen Z

Body lotion brand takes on societal judgement of women

Body lotion takes on judgement of women

The importance of confidence in a young woman’s life is at the centre of a new campaign by Parachute Advansed Body Lotion.

Body lotion brand takes on societal judgement of women

3 great ads, chosen by Leo Burnett's Chaka Sobhani

3 great ads | Chaka Sobhani

Chaka joined Leo Burnett from Mother where she creative directed a number of accounts including Boots and No.7.

3 great ads, chosen by Leo Burnett's Chaka Sobhani

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