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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Three reasons why risk-taking is essential to marketing success

By Glyn Shadwell

Source: Pixabay, Credit: geralt
To innovate, we need to move away from the comfort zones we’ve created and into stretch zones, where risk is seen as an opportunity, not a threat.

Published on: 6 September 2022

The Innovation Mindset

Seven ways to build innovation into your company culture

By Glyn Shadwell

Source: Pexels, Credid: Tairon Fernandez
The key to building an ‘innovation mentality’ lies in the processes, mental models, and ways of thinking that make up a company.

Published on: 6 September 2022

An interview with Joe Pullos

Our Singapore Board Member

Joe Pullos
Joe believes in the power of creativity to drive change and has over 20 years of experience in leading customer experience, brand strategy and creative execution.

Published on: 2 September 2022

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Case studies

2013 Highly Commended: RSA, Marketing Leadership - case study

2013 Highly Commended: Marketing Leadership

RSA, Raising the Bar

In 2011, it became clear that RSA’s marketing structure (with a large Group Corporate Centre Marketing function) was not delivering the desired results. The...

Published on: 6 June 2013

2013 highly commended: British Gas, Long Term Marketing Excellence - case study

2013 highly commended: Long Term Marketing Excellence

In 1986, following privatisation, British Gas was pronounced Britain’s most popular brand. Twenty years later it was just another energy company, losing 40,000...

Published on: 5 June 2013

2013 highly commended: Just Eat, Brand Activation - case study

2013 highly commended: Brand Activation

Just Eat, Brand Activation

“Don’t Cook JUST EAT”

This is the story of how a small challenger brand took the bold decision to grow itself into a big brand, by becoming the thought leader...

Published on: 5 June 2013

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Podcasts

The Whole Marketer Ep48 - Clarity with guest Ross Farquhar

Episode #48. Clarity is the topic of this episode, which is both a technical skill and area of personal understanding for marketers. Clarity is beneficial for... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep48-clarity-with-guest-ross-farquhar 32:26 Thu, 06 Jan 2022 12:03:00 +0000

The Whole Marketer Ep46 - Purpose-led marketing with guest Anna Mullenneaux

Episode #46. The topic in this episode is purpose-led marketing. Many passionate marketers are becoming more aware of how their skills can be used to benefit... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep46-purpose-led-marketing-with-guest-anna-mullenneaux 26:49 Thu, 06 Jan 2022 11:52:00 +0000
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Videos

How do we win in the age of The Unreasonable Consumer?

How do we win in the age of The Unreasonable Consumer?

Adam Morgan, Founder & CEO of eatbigfish - the company behind the "challenger brand" - presents "How do we win in the age of The Unreasonable Consumer?"

How do we win in the age of The Unreasonable Consumer?

How Maybelline NY used Google data to build a content strategy in MENA

Maybelline NY and content in MENA

With a world of information at our fingertips, people are increasingly using the Internet to research and discover new products, styles and trends when it co

How Maybelline NY used Google data to build a content strategy in MENA

Chris Barez-Brown on how we can wake up as leaders

Chris Barez-Brown on how we can wake up as leaders

With the release of his new book, Wake Up, founder of Upping your Elvis, Chris Barez-Brown tells us what it's about and how we can get more connected in our everyday lives.

Chris Barez-Brown on how we can wake up as leaders

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