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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Six ways marketers can use tech to stay ahead of the innovation curve

By Glyn Shadwell

Source: Pixabay, Credit: Gerd Altmann
How can marketers keep up with the pace of change? Glyn Shadwell shares six areas in which technology is helping to drive innovation in marketing right now.

Published on: 30 September 2022

Employer Brands of the Year 2022

Nominations wanted

EBOTY 2022
We're looking for nominations of less than 200 words for client and agency organisations for our Employer Brands of the Year awards.

Published on: 19 September 2022

It’s time to step up your marketing game

How Survivors can bring themselves back to a Thriver mindset

By Michele McGrath

Source: Unsplash, Credit: Austin Neill
Why have some marketers continued to thrive while others have barely survived? What do the survivors need to do to step up their marketing game?

Published on: 7 September 2022

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Case studies

2013 highly commended: EDF Energy, Marketing comms - case study

2013 highly commended: Marketing Communications

EDF Energy overcame the restrictions and hostility towards the energy category, to create transformative communications in 2012.

The role of character

Using...

Published on: 6 June 2013

2013 highly commended: Unilever Flora Cuisine, Brand Extension - case study

2013 highly commended: Brand Extension

The Challenge

Flora is one of the best-known brands in Britain. However, in recent years, it had faced significant threats on two fronts. On the one hand, it...

Published on: 6 June 2013

2013 highly commended: O2 Guru, Content Marketing - case study

2013 highly commended: Content Marketing

Telefonica O2 Gurus

Expanding the `Guru' experience

In 2009 O2 launched Gurus, in-store tech experts offering free, impartial advice. They had no sales targets, so could focus...

Published on: 6 June 2013

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Podcasts

The Whole Marketer Ep51 - Purpose and impact with guest Jeremy Connell-Waite

Episode #51. This episode is an area of personal understanding – purpose and impact for marketers. We’ve covered purpose previously on the podcast but this... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep51-purpose-and-impact-with-guest-jeremy-connell-waite 40:11 Thu, 06 Jan 2022 12:21:00 +0000

The Whole Marketer Ep50 - Diversity and inclusivity with guest Sherice Anibaba

Episode #50. Diversity and inclusivity is the topic in today’s episode and why it’s important for marketers to understand and represent all our consumers across... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep50-diversity-and-inclusivity-with-guest-sherice-anibaba 29:08 Thu, 06 Jan 2022 12:16:00 +0000

The Whole Marketer Ep49 - Consumer-centric marketing with guest Nick Rabin

Episode #49. This episode is a technical skill on consumer-centric marketing. Consumers now hold more power; the increase in choice and advancements in... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep49-consumer-centric-marketing-with-guest-nick-rabin 31:56 Thu, 06 Jan 2022 12:08:00 +0000
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Videos

3 great ads, chosen by adam&eve DDB's Ben Priest

3 great ads | Ben Priest

Ben Priest’s career spans 25 years, including time at Ogilvy & Mather, CDP, Lowe Howard-Spink, TBWA and Rainey Kelly.

3 great ads, chosen by adam&eve DDB's Ben Priest

Dove’s ‘Real Beauty is Universal’ challenges notions of female beauty

Dove’s campaign challenges female beauty

Dove has rolled out a real beauty campaign in the Philippines that celebrates diversity and challenges perceived notions on female beauty.

Dove’s ‘Real Beauty is Universal’ challenges notions of female beauty

3 great ads, chosen by Al Young

3 great ads: Al Young

Al Young has been responsible for some of the UK’s most famous ad campaigns; starting with 'You Know When You’ve Been Tango’d' in 1995, and most recently, in

3 great ads, chosen by Al Young

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