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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Interview with Maddy Sim, Strategy Partner at Carat

Headline sponsors of Amplify 2022

CARAT
We caught up with Maddy Sim, Strategy Partner at Carat, ahead of The Amplify Marketing Festival 2022 on 25 August.

Published on: 15 August 2022

We all knew there was a talent shortage, but this has become a talent crisis

By Jon Williams

Source: Unsplash, Credit: Getty Images
This is a data trail that proves that the great resignation is not a media-made-up story. The middle of the industry is missing.

Published on: 15 August 2022

The 7 Principles of Marketing Women's Sport

By Matt Readman

Source: Canva, Credit: Getty Images Signature
Here are seven guiding principles to tell more modern and constructive marketing stories within the world of women’s sports.

Published on: 12 August 2022

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Case studies

2012: Dr. Pepper, Gamification for salesification - Case Study

Dr. Pepper: Gamification

Dr. Pepper, Gamification for Salesification:

This paper shows how broadcast effects can be achieved by digitally led campaigns.

It shows how social media can be so much more than ‘community management’ or...

Published on: 1 May 2013

2012: FreestyleXtreme, Process to Profit - Case study

FreestyleXtreme, Process to Profit

FreestyleXtreme, Process to Profit

Executive Summary 

This paper shows how the skilful nurturing of a community, combined with a series of technical process improvements, can deliver...

Published on: 1 May 2013

2012: Headway, Marketing on a Shoestring - Case Study

Headway, Marketing on a Shoestring

Headway - the brain injury association - logo

Introduction & Summary

When a cycle helmet saved James Cracknell’s life, getting other cyclists to wear helmets became his biggest and most important...

Published on: 1 February 2013

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Podcasts

The Whole Marketer Ep42 - Skills for today and tomorrow with guest Joe Glover

Episode #42. This episode discusses the skills marketers need for today and tomorrow and the value of being in a marketing community for support. Joining Abby... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep42-skills-for-today-and-tomorrow-with-guest-joe-glover 37:58 Thu, 06 Jan 2022 11:27:00 +0000

The Whole Marketer Ep41 - Digital transformation with guest Paul Frampton

Episode #41. The technical skill in this episode is Digital Transformation. For Marketers, this includes the adoption of technology across all areas of the... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep41-digital-transformation-with-guest-paul-frampton 28:22 Thu, 06 Jan 2022 11:19:00 +0000

The Whole Marketer Ep40 - Empowerment with guest Mark Evans

Episode #40. Empowerment is the personal understanding topic in this episode and an underlining principle of the Whole Marketer approach – to support and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep40-empowerment-with-guest-mark-evans 34:22 Thu, 06 Jan 2022 11:12:00 +0000
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Videos

An interview with the co-founder of The Collective

An interview with The Collective

When Amelia Harvey and business partner, Mike Hodgson came across Kiwi gourmet yoghurt The Collective, they immediately saw the opportunity to launch the bra

An interview with the co-founder of The Collective

Unilever’s Keith Weed on why you should attend IMLP

Why you should attend the...

In this video, we hear why Keith Weed is such an advocate of the

Unilever’s Keith Weed on why you should attend IMLP

3 great ads: Alastair Macrow

3 great ads: Alastair Macrow

Alistair Maccrow, senior vice president and chief marketing officer, McDonalds, reveals three great ads he admires but had nothing to do with Maccrow joined

3 great ads: Alastair Macrow

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