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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

In a world of instant gratification, don’t forget the power of anticipation

By Monica Majumdar

Source: Canva, Credit: Getty Images
As humans, we have a natural urge for instant gratification – the temptation to forego a long-term, future benefit, to obtain an immediate and often less rewarding one.

Published on: 5 August 2022

DON’T TURN UP, TUNE IN

By Daniel Paylor, StudioLR

AMPLIFY
Hear from our Creative Partner, StudioLR, ahead of Amplify Marketing Festival 2022.

Published on: 3 August 2022

Hospitals in the US call miscarriage ‘threatened abortion'

What will this mean now that abortion is threatened?

By Elle McCarthy

Source: Unsplash, Credit:
Since the reversal of Roe v Wade, I’ve shed many tears watching the horror, sadness, and processing happening amongst my friends.

Published on: 11 July 2022

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Case studies

2011: Depaul UK, Marketing on a Shoestring - Case Study

Depaul UK, Marketing on a Shoestring

Depaul UK, Marketing on a Shoestring

A small charity which helps disadvantaged young people used a clever phone app to form strong bonds with an elusive audience.

Key insights

  • A ground...

Published on: 1 February 2013

2012: Lafarge Cement, sustainable consumption - Case Study

Marketing for Sustainable Consumption

Lafarge Cement logo

 

Executive Summary 

Lafarge is the market‐leader in cement manufacturer and holds top‐ranking positions in aggregates and concrete.


Whilst cement and...

Published on: 1 February 2013

2012: Kraft Kenco, Brand Extension - Case Study

Kraft Kenco, Brand Extension

Kenco coffee logo

Executive Summary

This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and...

Published on: 4 January 2013

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Podcasts

The Whole Marketer Ep39 - Innovation with guest Kevin Verbruggen

Episode #39. Innovation is the technical skill featured in this episode. Innovation for marketers is the development of new or changed products or services that... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep39-innovation-with-guest-kevin-verbruggen 45:28 Thu, 06 Jan 2022 11:01:00 +0000
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Videos

Christmas ads: best so far

Christmas 2016 ads

H&M
Agency: Adam & Eve/DDB

Christmas ads: best so far

What makes IMLP so unique?

What makes the International...

In this video, Andy Bird, Co-Founder & Executive Director of Brand Learning, talks about the unique format of the International Marketing Leaders Program

What makes IMLP so unique?

Stephen Maher supporting gender equality project, Walk the Talk

Stephen Maher supporting Walk the Talk

Gender equality is a fight for everyone. That’s why we’re asking men to take a stand and walk the talk for gender equality in the workplace.

Stephen Maher supporting gender equality project, Walk the Talk

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