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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Better addressing identity

How brands can forge stronger connections by understanding identity

By Steven Melford

Source: Shutterstock, Credit: Licence holder - The Forge
Which elements of what make us unique are truly determinant in driving the choices we make about products, channels & services?

Published on: 30 May 2022

Watching TV with the 85%

By Mark Hadfield

Source: Unsplash, Credit: Glenn Carstens-Peters
Most of the UK lives outside London, but most of adland is in London. This can skew understanding of normal life, says Cravens’ Mark Hadfield.

Published on: 6 May 2022

Speaker interview with Tessa Murray

Director of Communications, Tortoise

DIGITAL DAY
Read our interview with Tessa Murray, Director of Communications at Tortoise, ahead of her appearance at Digital Day 2022.

Published on: 4 May 2022

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Case studies

2012: Skipton, Customer Relationship Winner - Case Study

Skipton, Customer Relationship Winner

 

Customer Relationship Marketing
 
Skipton Financial Services Limited
 
Executive Summary
Investing your money is typically a long-term commitment...

Published on: 1 January 2013

2012: The Independent, i Newspaper Launch - Case Study

The Independent, i newspaper launch

The Independent, i newspaper launch

SUMMARY

Despite the newspaper market’s widely reported decline, The Independent held an unshakable belief in consumer desire for quality print news. Under the...

Published on: 1 January 2013

2012 winner: John Lewis, E-Commerce - Case Study

John Lewis, E-Commerce

This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

Published on: 1 January 2013

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Podcasts

Wear your Heart on your Sleeve with Rich Corbridge

Wear your Heart on your Sleeve with Rich Corbridge Rich Corbridge is the Chief Information Officer at Boots; a massive health retailer and pharmacy chain. With... https://podcasts.marketingsociety.com/episode/wear-your-heart-on-your-sleeve-with-rich-corbridge 39:09 Thu, 06 Jan 2022 06:00:00 +0000

Clearing the marketing jargon with Octopus Energy's Rebecca Dibb-Simkin

As the Global Director of Product and Marketing at the Octopus Energy Group, Rebecca Dibb-Simkin is involved in the entire end-to-end process from creating a... https://podcasts.marketingsociety.com/episode/clearing-the-marketing-jargon-with-octopus-energys-rebecca-dibb-simkin 33:41 Wed, 05 Jan 2022 10:00:00 +0000
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Videos

David Wheldon of RBS talks about modern banking

David Wheldon of RBS talks about modern banking

David Wheldon offers his thoughts.

David Wheldon of RBS talks about modern banking

Silvia Lagnado on how different marketing is now

Silvia Lagnado on how different marketing is now

Executive VP/Global CMO of McDonald's Silvia Lagnado on what we are and what we need to be.

Silvia Lagnado on how different marketing is now

Mark England talks challenges and innovation

Mark England...

Team GB's Mark England shares advice on winners and challenges

Mark England talks challenges and innovation

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