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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Speaker interview with David Amers

Planning Director, Leith

We caught up with David Amers ahead of him hosting Future Leaders on Tuesday 17 May

Making a connection

How broadcasters are reaching younger viewers in the new video world

By John Plunkett

The intense competition for the attention of younger viewers is seeing broadcasters develop new strategies to connect with this hardest to reach of audiences.

Bring on the technicolour!

By Claire Beale

It’s 2022 and hell it’s time to bring on the Technicolour. And all bets are on creativity to help take us all to a happier, sunnier, more colourful place.

Case studies

2012: Kraft Kenco, Brand Extension - Case Study

Kraft Kenco, Brand Extension

This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and broadened its appeal, but...

2012: Asos, Social Media - Case Study - Highly Commended

2012: Asos, Social Media

Executive Summary: To publicise its Summer Sale and reward its social media base, ASOS created the digital equivalent of people camping outside a shop before...

2012: Edrington Group, Global Marketing - Case Study

Edrington Group, Global Marketing

VISION

To make The Famous Grouse ‘FAMOUS’ for being Scotland’s No. 1 selling whisky by celebrating 30 years of brand building.

WE’RE NUMBER ONE: 1980-2010 (AND...

Podcasts

The Whole Marketer Ep34 - Shopper marketing with guest Hamish Clarke

Episode #34. Shopper Marketing is the technical skill explored in this episode. As marketers, we have all felt the impact from lockdown and how the purchasing... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep34-shopper-marketing-with-guest-hamish-clarke 32:23 Mon, 03 Jan 2022 16:36:00 +0000

The Whole Marketer Ep33 - Empathy with guest Katy Leeson

Episode #33. This episode’s soft skill for marketers – particularly marketing leaders – is empathy. To discuss how the needs of employees have changed and... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep33-empathy-with-guest-katy-leeson 39:58 Mon, 03 Jan 2022 16:29:00 +0000

The Whole Marketer Ep32 - Impact with guest Martin Brooks

Episode #32. ‘How to make an impact’ is the soft skill for marketers in this episode. Many of us will know it’s not only ‘what you say’, but ‘how you say it’... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep32-impact-with-guest-martin-brooks 26:47 Mon, 03 Jan 2022 16:24:00 +0000

Videos

After his talk at our Global Conference we spoke to David Whel

David Wheldon of RBS on trust and leadership

Aviva's Mark Wilson on what CEOs look for in marketers.

Aviva's Mark Wilson on what CEOs look for in marketers

Vitasoy's Roberto Guidetti on leadership and strategy.