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Latest Think Pieces

Speaker interview with Jo Halliday

Founder, Talking Medicines

DIGITAL DAY
We caught up with Jo Halliday, Founder of Talking Medicines ahead of her appearance at Digital Day 2022

Rethinking Programmatic

What would we do differently if we were starting from scratch?

By Greg Endean

Source: Canva (Pixabay), Credit: BUMIPUTRA
Looking back over the dramatic transformation that programmatic advertising has brought to the wider advertising community, here's what we could have done differently.

As the sun sets on sport’s 21st century superstars, what comes next?

By Harry Eckersley

Source: Canva (Getty Images), Credit: haizon
Billions of people across the world are emotionally invested in the fortunes of these athletes, deeply in thrall to the individual dynasties they are building.

Case studies

2012: Orange, Business to Business - Case Study

Orange, Business to Business

Orange logo

Orange Exchange magazine is an ongoing integrated loyalty and reward programme for Orange’s small to medium-sized enterprise (SME) business customer base. It is...

Nivea for Men Case Study

Nivea for Men Campaign

Nivea for Men

Brand: Nivea
Agency: Say Media
Creative: Please click here for a preview.

Summary
Nivea exploits the potential of a full-screen takeover to create a perfect...

London24 Case Study

London24, digital marketing

London24

Worried that you haven’t got the latest technologies or budgets to keep up with the competition in the era of digital marketing?

Join the club.

I’d wager that...

Podcasts

The Whole Marketer Ep29 - Fulfilment with guest Victoria Fox

Episode #29. Fulfilment in the workplace is the personal understanding topic in this episode and is very close to Abby’s heart as a large part of The Whole... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep29-fulfilment-with-guest-victoria-fox 30:48 Mon, 20 Dec 2021 17:37:00 +0000

Videos

Why connections are people shaped.

Nicola Mendelsohn on people-shaped connections

Speaking at our Global Conference 2016.

Panel: Mark Wilson and Nicola Mendelsohn

Two academics and two senior marketers in discussion at our conference.

Lagnado, Wheldon, Barwise and Barta panel discussion