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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Ditch the Script

How have we forgotten it has to start with an idea first?

By Jon Williams

Source: Canva (Pexels), Credit: cottonbro
Sadly, even today, when you brief a lot of agencies, what you get back is a 30-second script. Not an idea. A script which is, in time, forcefully re-shaped, re-sized, blown up or cut down to fit whatever hole the media plan requires.

Published on: 6 April 2022

Earth Day 2022: Invest in our planet

Marketing's role in creating a sustainable future

Source: Canva (The Carlos Gutierrez Collection), Credit: Carlos Gutierrez
Marketing Leaders have a significant part to play in promoting and driving sustainability, and it is now more important than ever for brands to stand up. 

Published on: 5 April 2022

The Metaverse is here! How marketers can embrace this new frontier

By Michele McGrath

Source: From original piece - Accenture
If I say metaverse, what comes to mind? The new improved ‘Second Life’? Something from a superhero film? A flash in the pan? In fact, the metaverse is a trillion-dollar opportunity. It’s understandably piquing the interest of many marketing leaders today.

Published on: 30 March 2022

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Case studies

2012: Twinings - Brand Revitalisation - Case Study

Twinings, Brand Revitalisation

Twinings -

Twinings has long been seen as a quality tea.

But most people would only consider drinking it on special occasions.

We needed to convince existing, occasional...

Published on: 17 August 2012

Something thought provoking - By the way you're chewing a basketball

Challenger Project looks at Peppersmith

Peppersmith Chewing gum

The new gum brand, has turned the confectionary market on its head.

We’re always on the lookout for new brands that are trying to make a big difference and we...

Published on: 4 August 2012

2012: Burness, How Burness became a different type of law firm, Excellence - Case Study

Burness, How Burness became a different type of law firm

Burness, How Burness became a different type of law firm

Précis

Coming out of a difficult transitional period, and in a crowded sector with little differentiation, Burness faced the added challenge of a recession...

Published on: 3 August 2012

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Podcasts

The Whole Marketer Ep27 - Being with guest Ben Renshaw

Episode #27. ‘Being’ is the topic in this episode, with the focus on Leadership and personal development to understand the leader (and person) you want to be... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep27-being-with-guest-ben-renshaw 26:14 Mon, 20 Dec 2021 17:26:00 +0000

The Whole Marketer Ep25 - Competencies with guest Ritchie Mehta

Episode #25. This episode discusses the competencies that today’s marketers need to thrive. Joining Abby in this enjoyable and enlightening conversation is... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep25-competencies-with-guest-ritchie-mehta 30:46 Mon, 20 Dec 2021 17:17:00 +0000
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Videos

Gemma Greaves closes our conference

Gemma Greaves closes our conference

Our Global MD closes our first ever global conference at the BFI.

Gemma Greaves closes our conference

Mark England, Vicky Thornley and Crista Cullen on performance

Team GB's Mark England on building and bonding

Building and bonding for global performance

Mark England, Vicky Thornley and Crista Cullen on performance

Words can be weapons (words that abuse)

Words Can Be Weapons
The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing ("O&M") have joined hands to launch a creat

Words can be weapons (words that abuse)

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