Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Challenger brands to watch 2022

Change is a constant. But 2022 is talked of as the beginning of a great reset.

By eatbigfish

brands
Change is a constant. But 2022 is talked of as the beginning of a great reset. To decide this year’s top twenty, eatbigfish researched hundreds of companies globally for brands with the ambition, clarity and confidence to match their innovation.

Published on: 31 January 2022

Top tips for entering The Marketing Society Awards in 2022

From our Chair of Judges

Trophy
Syl Saller CBE is among marketing’s preeminent global leaders of our time, she shares her '5Rs' to help you with your entry papers.

Published on: 31 January 2022

Do you really think charging for ideas by the hour works?

By Jon Williams

clock
For the past 100 years we’ve been building a system like no other industry anywhere in the world. The temptation to load bodies (and hours) onto a job is too much to resist. The ‘cost-control community’ did not evolve because it wasn't needed now did it?

Published on: 27 January 2022

All Think Pieces

Case studies

2010: Sainsbury’s, Marketing Communications - Case Study

Sainsbury’s, Marketing Communications

Marketing Communications, Sainsbury’s

Sainsbury’s convincingly persuaded customers it was responding to the credit crunch by adapting an existing successful campaign for more straitened times.

Key...

Published on: 9 June 2012

2010: NHS Blood and Transplant, Customer Insight - Case Study

NHS Blood and Transplant, Customer Insight

NHS Blood and Transplant, Customer Insight

A campaign based on remarkable insights into the contradictions people feel about registering as organ donors dramatically changed attitudes to this difficult...

Published on: 9 June 2012

2010: Marks & Spencer, Marketing for Sustainable Consumption: Case Study

Marks and Spencer, Marketing for Sustainable Consumption

Marks & Spencer | Marketing for Sustainable Consumption

Marks & Spencer has put sustainability at the heart of its business.

Key insights

  • For Marks & Spencer (M&S) going green has meant not just transforming...

Published on: 6 June 2012

See all case studies

Podcasts

The Whole Marketer Ep17 - Omnichannel with guest Jackie Skully

Episode #17. This episode explores the technical skill of Omnichannel Marketing. To discuss what it is and the benefits of this approach for your marketing plan... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep17-omnichannel-with-guest-jackie-skully 28:06 Tue, 14 Dec 2021 21:58:00 +0000

The Whole Marketer Ep16 - Global Leadership with guest Shweta Harit

Episode #16. Global Leadership is the marketing skill discussed in this episode. Joining Abby with some valuable advice for marketers who are responsible for... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep16-global-leadership-with-guest-shweta-harit 33:58 Tue, 14 Dec 2021 21:45:00 +0000
See all podcasts

Videos

Nigel Vaz on business in a digital age

SapientNitro's Nigel Vaz on reimagining business

Reimagining business in a digital age

Nigel Vaz on business in a digital age

"I Will What I Want" - Under Armour - USA

"I Will What I Want"

Under Armour signed super model Gisele Bundchen and created a film to help change

"I Will What I Want" - Under Armour - USA

Uncomfortable breakfast with IBM's Per Caroe

Uncomfortable breakfast

In Dubai we held another in our Uncomfortable Breakfast series

Uncomfortable breakfast with IBM's Per Caroe

See all videos