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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

What makes the Great Resignation Great?

Sarah Dawson, Managing Director at CSM shares how forced reshuffling of the workforce can help businesses

By Sarah Dawson

work
The impact of the pandemic has been wide reaching on businesses and the work force at large. Sarah Dawson, Managing Director at CSM shares how forced reshuffling of the workforce can help businesses to think differently and bring in new personalities and perspectives.

Published on: 20 January 2022

It's time to change the change

Open-source menopause policy

By Melissa Robertson

support
As ‘rare as unicorn tears’, was how Jane Evans described the devastatingly low number of women over 50 in our industry. It begs the question of why everyone is working so hard to bring young women into the industry, and then spectacularly failing them every step of the way.

Published on: 6 January 2022

Q&A with Cara Chambers, Marketing Director, International Beverage

cara chambers
We caught up with Cara ahead of her Future Leaders event in January.

Published on: 20 December 2021

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Case studies

2010: Marks & Spencer, Sustaining the Brand Promise - Case Study

Marks & Spencer, Sustaining the Brand Promise

Marks & Spencer | Sustaining the Brand Promise

The determination of Marks & Spencer to hold fast to its message of quality through both the good and bad times reinforced the brand’s premium positioning and...

Published on: 6 June 2012

2010: Hovis, Brand Revitalisation - Case Study

Hovis, Brand Revitalisation

Brand Revitalisation | Hovis

Snapshot

A powerful and consistent marketing campaign brought a languishing brand back to life.

Key insights

  • Mounting a well-coordinated, carefully...

Published on: 6 June 2012

2010: Harlequins, Marketing Communications - Case Study

Harlequins, Marketing Communications

Marketing Communications | Harlequins

Snapshot

Despite a tight budget a clever marketing campaign attracted a sell-out crowd for a Harlequins match that has turned into a brand in its own right.

Key...

Published on: 6 June 2012

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Podcasts

The Whole Marketer Ep15 - Agile Marketing with guest Rachel Chapman

Episode #15. This episode’s technical skill is Agile Marketing – a mindset and process, that is rising in popularity, which is based on creating smaller... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep15-agile-marketing-with-guest-rachel-chapman 30:10 Tue, 14 Dec 2021 21:40:00 +0000

The Whole Marketer Ep14 - Behavioural Science with guest Kate Socker

Episode #14. Behavioural Science is the topic discussed in this episode; a skill that relatively still less known within in its use in marketing, but there are... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep14-behavioural-science-with-guest-kate-socker 27:00 Tue, 14 Dec 2021 21:31:00 +0000

The Whole Marketer Ep13 - Insight with guest Julian Watson

Episode #13. The focus of this episode is Insight, a truly important technical skill for today’s marketer. Joining host Abby is Labyrinth Marketing’s own... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep13-insight-with-guest-julian-watson 27:58 Tue, 14 Dec 2021 21:25:00 +0000
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Videos

Elif Shafak on the power of stories

Elif Shafak at our Annual Conference 2015

Elif Shafak, storyteller and writer, gave us an inspiring talk at our Annual Conference 2015 which showed that when it comes to inspiring people to embrace a

Elif Shafak on the power of stories

Alain de Botton at our Annual Conference 2015

Alain de Botton at our Annual Conference 2015

Alain de Botton, author, philosopher at our Annual Conference 2015.

Alain de Botton at our Annual Conference 2015

Sir Dave Brailsford and Jeremy Darroch on gains

Jeremy Darroch and Dave Brailsford

Insight into how to create cultures that encourage colleagues to ‘deliver 30% better’.

Sir Dave Brailsford and Jeremy Darroch on gains

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