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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Social media in the Middle East

A deep dive into how social media use is evolving in the Middle East

By Wunderman Thompson

uae
We’re taking a look at where influencers are flocking to and what’s keeping consumers are engaged.

Published on: 29 June 2021

Meet our member, Danit Aronson

Chief Partnership Officer, CSM North America

csm
This week we spoke to Danit Aronson, Chief Partnership Officer at CSM North America and member of The Marketing Society.

Published on: 24 June 2021

England’s most marketable generation destined for glory

Regardless of performance this summer

By Will Jenkins

football
This summer will be the true test of England’s new generation of stars to see if off-field achievements can match those on the field.

Published on: 16 June 2021

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Case studies

2007: British Heart Foundation, Social Marketing: Case Study

British Heart Foundation, Social Marketing

Snapshot

An entertaining online game encouraged children to fight the flab by making it fun to equate what they eat with their health.

Key insights

  • The...

Published on: 6 March 2012

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Podcasts

Talent vs. Hard Work

Dan and Akin take on the age-old debate of talent vs. hard work, but from the perspective of how each is perceived, and therefore appreciated. When armed with... https://podcasts.marketingsociety.com/episode/talent-vs-hard-work 36:02 Wed, 17 Nov 2021 11:14:00 +0000

Jo and Monique on finding their way of responding to this era of disruption

With the COP26 upon us, it’s making us all more acutely aware that we are living in a moment of profound disruption. And I think it’s fair to say, we are all... https://podcasts.marketingsociety.com/episode/jo-and-monique-on-finding-their-way-of-responding-to-this-era-of-disruption 43:51 Thu, 11 Nov 2021 10:57:00 +0000
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Videos

Give Blood. Give Power - Red Cross - Germany

Give Blood. Give Power

The German Red Cross teamed up with the Bundesliga to encourage footballers from across the country to donate blood

Give Blood. Give Power - Red Cross - Germany

Starbucks' Ian Cranna on why purpose is so important

Starbucks' Ian Cranna on purpose

Brand Learning caught up with Ian Cranna, Vice-president Marketing and Category EMEA Starbucks, who shared the importance of purpose and how it permeates the

Starbucks' Ian Cranna on why purpose is so important

"#equalfuture" - ANZ Australia

#equalfuture

Award winning Director Jane Campion to highlight the need for systems to better support women.

"#equalfuture" - ANZ Australia

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