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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why is one of the best brand building levers not fully exploited?

By Kantar

Experience Uniquely
Consumer experience plays a crucial role in shaping brand memories, yet analysis shows few brands are fully harnessing its power to build to build experiences that drive brand value.

Published on: 22 July 2021

Getting to that difficult second album

Rethink risk and be brave to sustain your ability to produce meaningful innovation

By Kantar

Innovate
Successful brands create meaning for consumers and deliver better than their competition.

Published on: 14 July 2021

Interview with Keli Mitchell

Keli Mitchell headshot
We caught up with our next Future Leaders speaker...

Published on: 30 June 2021

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Case studies

2007: KFC, Brand Revitalisation: Case Study

KFC, Brand Revitalisation

Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

Published on: 6 March 2012

2007: ebookers, Global Branding - Case Study

ebookers, Global Branding

ebookers | Global Branding

Snapshot

An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe.

Key insights

  • The...

Published on: 6 March 2012

2007: BT Business, Customer Insight - Case Study

BT Business, Customer Insight

BT Business | Customer Insight

A simple insight, articulated in a fully-integrated campaign, ‘Do what you do best’, revitalised BT Business and put it firmly on the SME map.

Key insights
•...

Published on: 6 March 2012

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Podcasts

Never a Dull Moment with Paul Greatrix

The guest in this episode is the wonderfully authentic, modest, imaginal Paul Greatrix, Registrar ( AKA COO) of Nottingham University; one of the UKs’ biggest... https://podcasts.marketingsociety.com/episode/never-a-dull-moment-with-paul-greatrix 44:44 Thu, 25 Nov 2021 06:52:00 +0000

The Whole Marketer Ep3 - Commercial acumen with guest Emma Heal

Episode #3. Business Acumen is the key skill explored in this episode as Abby invites the amazing Emma Heal to share her expertise – as the ex Managing Director... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep3-commercial-acumen-with-guest-emma-heal 25:48 Wed, 24 Nov 2021 13:20:00 +0000
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Videos

Highlights of our CEO Conversation with Jayne-Anne Gadhia

CEO Conversation with Jayne-Anne Gadhia

Ray Snoddy sat down with the CEO of Virgin Money, Jayne-Anne Gadhia, to get her thoughts on leadership, purpose, and lots more.

Highlights of our CEO Conversation with Jayne-Anne Gadhia

Uncomfortable Breakfast: Talent and Culture

Uncomfortable Breakfast: Talent and Culture

Cigna Worldwide, Hong Kong Design Centre, Hong Kong Broadband Network and Squared Online explored...

Uncomfortable Breakfast: Talent and Culture

Sunday Grannies - Vodafone - Romania

Sunday Grannies

4 million women over 75 in Romania live alone.

Sunday Grannies - Vodafone - Romania

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