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Latest Think Pieces

Speaker interview with Will Stone

WILL
Hey Will! Can you let us know what challenges and opportunities the growing rise of UK based interest in the NFL created for the company as a global brand?

Gerald Breatnach Q&A

Head of Strategic Insights UK, Google

gerald
Gerald's team brings together Google data analysis with new consumer research to provide insight on the challenges facing UK marketers. We caught up with him ahead of his appearance at Digital Day Next on 22 April.

How to create the best brand experiences

Designers and marketers must work side by side

By Andrew Barraclough

customer journey
In categories where many brands are essentially selling the same product or service, the only ostensible difference is the experience.

Case studies

Podcasts

Michael Jager on designing brands people actually love

What does it mean for a brand to be a living idea? Why is the humanisation of brands so important? And why do ideas with substance really matter? Today I chat... https://podcasts.marketingsociety.com/episode/michael-jager-on-designing-brands-people-actually-love 48:52 Tue, 05 Oct 2021 09:20:00 +0000

Videos

In India, periods remain a taboo subject and undermine women's confidence.

"Touch the Pickle" - Whisper - India

Urufarma is the Uruguayan leader in female contraceptives and they launched a film

"Feliz Dia Hombres" - Urufarma - Uruguay

In the past decade there has been a 40% decrease in blood donors.

Missing Type - NHS Blood and Transplant - UK