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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

A playbook for creating collective rituals

By Richard Bordenave

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Rituals are co-created from the bottom up: brands can only create the conditions, trigger the situation, and encourage the movement.

Published on: 19 April 2021

Can brands create social change at lightspeed?

A case for collective rituals

By Richard Bordenave

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Beyond product re-engineering, brands require consumers to take action to accelerate the change.

Published on: 19 April 2021

Kindness, empathy... and a long, hard look at ourselves

By Jon Williams

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We now expect that kindness to be reflected back at us by the businesses and brands we invite into our lives.

Published on: 14 April 2021

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Case studies

Podcasts

Loyal to a Fault: The Double-Edged Sword of Deeply Meaningful Work

Is it exploitation if you love it? Dan and Akin sit down to discuss research that scientifically exposes the dark side of believing your work is your calling.... https://podcasts.marketingsociety.com/episode/loyal-to-a-fault-the-double-edged-sword-of-deeply-meaningful-work 34:49 Fri, 15 Oct 2021 09:48:00 +0000

Nick Dutton and the power of African surf

There are millions of people surfing in Africa and yet, there was no African surf brand out there. And you’ve had generations of Africans growing up with a... https://podcasts.marketingsociety.com/episode/nick-dutton-and-the-power-of-african-surf 42:47 Fri, 15 Oct 2021 08:07:00 +0000

Exploring the ‘Values Economy’, ‘Purpose’ and what it means for organisations - with Author and Director of ServiceBrand Global, Alan Williams

“Values are for living… not laminating.” It was a total pleasure to have a conversation with Alan exploring his recent book, ‘The Values Economy’ - a... https://podcasts.marketingsociety.com/episode/exploring-the-values-economy-purpose-and-what-it-means-for-organisations-with-author-and-director-of-servicebrand-global-alan-williams 34:17 Thu, 14 Oct 2021 07:00:00 +0000
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Videos

Atom Bank's Anthony Thomson on brand relevancy

Atom Bank's Anthony Thomson at our Fellows Cocktail Party 2016

Atom Bank's Anthony Thomson on brands staying relevant at our Fellows Cocktail Party.

Atom Bank's Anthony Thomson on brand relevancy

April Fools' Day - BMW - New Zealand

April Fools' Day

April Fools Day is used by advertisers across the world but it has become a bit of a tired and predictable formula.

April Fools' Day - BMW - New Zealand

Crawford Hollingworth talks behavioural economics

Crawford Hollingworth at our Fellows Party

Crawford Hollingworth on behavioural economics at our Fellows Cocktail Party.

Crawford Hollingworth talks behavioural economics

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