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Latest Think Pieces

Challenger brands to watch in 2021

Optimism, colour, fun, humour, and taking on the big guys

By eatbigfish

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In a world increasingly dominated by a handful of Behemoth tech companies, we see increased alliance between smaller brands

The backdrop to this year's Superbowl

Fans, influencers and digitalisation

By Rachel Allison

superbowl
This year the Tampa Bay Buccaneers and the Kansas City Chiefs go head-to-head in an event that will evoke deep emotion in both the players and the audience...

Meet our 2021 awards judge, Steve Challouma

Entry deadline: 26 February

Steve Challouma
Steve Challouma is the General Manager of Birds Eye UK, the brand leader in UK Frozen Foods, encompassing the Birds Eye, Aunt Bessie’s and Goodfella’s brands.

Case studies

Podcasts

How Being Paid By the Hour Effects Our Evaluation of Time

How much are you worth per hour? If you need a calculator to figure that out, then stop, you might be one of fortunate ones, and not for reasons you might think... https://podcasts.marketingsociety.com/episode/how-being-paid-by-the-hour-effects-our-evaluation-of-time 32:04 Wed, 22 Sep 2021 11:32:00 +0000

Juliana Xavier on responsibly feeding the world and protecting the planet

I know that climate change is on most of your minds right now in one form or another. The IPCC report came out, and it has got us thinking about so many aspects... https://podcasts.marketingsociety.com/episode/juliana-xavier-on-responsibly-feeding-the-world-and-protecting-the-planet 41:51 Wed, 22 Sep 2021 09:33:00 +0000

Videos

From equal pay to an end to child marriage, the UN’s Project Everyone is encouraging women everywhere to speak up

#WhatIReallyReallyWant

Two rockstars from programmes and advertising explore the state of creativity on TV, the trends to watch and what they mean for the creative process.

An interview with Sir John Hegarty and Peter Fincham

We recently caught up with Gillian at a panel debate session we hosted with SapientNitro, where she shared her Marketing for Good success story from working

Why Restless Development matters to Gillian Singh