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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Using empathy to coach and motivate, with Nestlé’s Gerardo Mazzeo

By Tom Ollerton

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Every week, Automated Creative founder Tom Ollerton interviews advertising industry leaders about their experiences, views on technology and innovation and the future of marketing...

Published on: 3 February 2021

Trends to watch in 2021

Pop culture in gaming, watchalongs and fun with ecommerce

By Peter Gasston

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2020 was the year of accelerated change, with shifts in behaviour that will impact the years ahead. In this article, Peter Gasston, Innovation Lead at VCCP, highlights three different areas that will drive online culture in 2021.

Published on: 2 February 2021

Meet our 2021 awards judge, Martin George

Entry deadline: 26 February

Martin George
We chat with The Marketing Society Awards judge Martin George to find out the importance of recognising marketing excellence. Martin is Customer Director at Waitrose, and looks after all aspects of marketing and customer relations.

Published on: 28 January 2021

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Case studies

Podcasts

Systems Thinking and Interconnectedness with Dr Alex Mifsud, Consultant, Senior Lecturer, Education for Sustainable Development

“Get out of your comfort zone - educate yourself to raise your head above the parapet and understand the wider issues and the interconnectedness - because once... https://podcasts.marketingsociety.com/episode/systems-thinking-and-interconnectedness-with-dr-alex-mifsud-consultant-senior-lecturer-education-for-sustainable-development 38:54 Mon, 20 Sep 2021 11:19:00 +0000

Esports Economics #1

This is the first in a new Unofficial Partner series looking at the business of esports, in collaboration with Nielsen Sports, the world’s leading source of... https://podcasts.marketingsociety.com/episode/esports-economics-1 46:18 Tue, 14 Sep 2021 14:57:00 +0000
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Videos

Nina Bibby's leadership tips on great partnerships

Building great partnerships

We hear from Nina Bibby at our International Marketing Leaders Programme Europe 2016.

Nina Bibby's leadership tips on great partnerships

Sir Lenny Henry on diversity in TV and advertising

Lenny Henry on diversity

Sir Lenny Henry on how advertising can play its part in the mission to get society represented in its true colours on our TV screens.

Sir Lenny Henry on diversity in TV and advertising

What works where in B2B?

What Works Where 2016

This year we canvassed the views of over 100 senior marketers and HR professionals from some of the world’s most influential B2B organisations.

What works where in B2B?

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