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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Black History Month: the VCCP team share their thoughts

man
With Black History Month upon us we asked some of the team at VCCP to share their thoughts and experiences of racism in the marketing industry.

Published on: 14 October 2020

The Quiet Achiever: Learning Lessons from RBG

By Jim Carroll

rbg

Are you doing enough to ensure that the quiet achiever in the office can still be heard?

Published on: 14 October 2020

Interview with Mark Evans

Managing Director, Marketing & Digital, Direct Line

Mark Evans

Mark Evans joined Direct Line Group in 2012 and in the past 8 years has overseen the transformation of DLG's brands and marketing approach, including the multi...

Published on: 14 October 2020

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Case studies

Podcasts

Keeping your marketing brain active with Aviva's David Byrne

Aviva's Brand Marketing Lead David Byrne talks to Automated Creative's Tom Ollerton about his top marketing books and what he's learnt about staying curious and... https://podcasts.marketingsociety.com/episode/keeping-your-marketing-brain-active-with-avivas-david-byrne 26:43 Wed, 28 Jul 2021 00:00:00 +0000

How to leverage your village to give the most complete marketing service

Paul Ward is the Global CEO of Havas Studios, where he uses each individual's full set of skills to offer the best possible end-to-end marketing support to... https://podcasts.marketingsociety.com/episode/how-to-leverage-your-village-to-give-the-most-complete-marketing-service 29:20 Thu, 22 Jul 2021 11:00:00 +0000

The benefits of D2C for brands today

Seb Bardin, Head of eCommerce Marketing at Unilever, talks about how to maintain curiosity as a marketer and move with the times and trends. He is particularly... https://podcasts.marketingsociety.com/episode/the-benefits-of-d2c-for-brands-today 29:50 Thu, 22 Jul 2021 10:30:00 +0000
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Videos

Uncomfortable Breakfast: data with IBM

An Uncomfortable Breakfast discussing Data

Data - how to apply advanced analytics to gain deep customer insight and enabling better experiences...

Uncomfortable Breakfast: data with IBM

Moments of serendipity at an Uncomfortable Breakfast

Moments of serendipity

On Wednesday 3 February we hosted our first Uncomfortable Breakfast of the year in Dubai, discussing data with our sponsor IBM.

Moments of serendipity at an Uncomfortable Breakfast

Cubitts: Challenging the experience in eyewear

Cubitts: challenging eyewear

Tom Broughton is the founder of Cubitts, a new emerging challenger in eyewear offering modestly priced spectacles...

Cubitts: Challenging the experience in eyewear

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