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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Media for tomorrow’s world

By Arif Durrani

ms
One way to combat climate apathy must be to make the crisis a part of our daily conversation, writes Bloomberg's Arif Durrani

Published on: 12 February 2020

Why has beer advertising lost its bottle?

By Kevin Chesters

beer
It used to be said that people didn’t drink the beer, “they drank the advertising”. Despite it being one of the biggest parity markets out there, beer brands used to use...

Published on: 12 February 2020

The Brave are dead. Long live the Brave.

What it means to be brave about mental health. And five things every leader should keep in mind.

By Paul Pilbeam

king
What it means to be brave about mental health. And five things every leader should keep in mind.

Published on: 12 February 2020

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Case studies

Podcasts

Zombies, the rise of gaming, and augmented reality with Verizon Media

In the latest Marketing Society podcast Society Editor Mike Piggott shoots the breeze with Creative Technologist, Luke Harrison, and Jana Hladikova, XBox... https://podcasts.marketingsociety.com/episode/talking-gaming-augmented-reality-and-brands-with-verizon-media 32:04 Tue, 23 Mar 2021 11:47:00 +0000

Sport, brands and cultural relevance

The latest Unofficial Partner conversation is about the role of agencies in helping clients be culturally relevant in fans lives across sport, music and esports... https://podcasts.marketingsociety.com/episode/sport-brands-and-cultural-relevance 55:01 Thu, 18 Mar 2021 10:15:00 +0000
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Videos

Sir Ben Ainslie and Sir Keith Mills at our Annual Conference 2014

Ben Ainslie and Keith Mills at our Annual Conference 2014

One of the UK's most successful Olympians talks about reset challenges.

Sir Ben Ainslie and Sir Keith Mills at our Annual Conference 2014

Simon Devonshire on startups and entrepreneurs

Simon Devonshire on startups and entrepreneurs

Discussing common characteristics he's found...

Simon Devonshire on startups and entrepreneurs

Brian McBride on embracing failure

Brian McBride on embracing failure

Keeping in mind the innovative online businesses Brian has been involved with, he shares his advice on embracing failure.

Brian McBride on embracing failure

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