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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Marketing Leaders Programme 2025: A Q&A

Brave, Bold and Generous Marketing Leadership

By Rachel Letham

The Marketing Leaders Programme 2025
To mark 21 years of MLP, the programme has undergone a vital refresh. Rachel Letham asks Anni Townend about the changes and how they will benefit the next cohort of delegates

Published on: 21 January 2025

Leveraging AI-Generated Folklore to Create Authentic Brand Narratives

By Cigdem Oztabak

Artificial Intelligence as a Cultural Storyteller Source Cigdem Oztabak
Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

Published on: 21 January 2025

Member Interview With Edward Howarth

Image provided by Edward
Member Interview with Edward Howarth, Deputy CEO, Chief Client Officer at OLIVER Agency

Published on: 17 January 2025

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Case studies

2021 TMS Awards winner, Tesco Supermarket Sweep

Tesco X Supermarket Sweep

ss
In 2019, Tesco were celebrating their 100th birthday which provided an opportunity to re-assert great value; a metric that had been declining over time.

Published on: 28 July 2021

2021 TMS Awards commended, LADbible Group

LADx

ladx
We sought to launch a display video advertising product that addressed some of the key industry issues surrounding inventory transparency and value, questionable view-ability and brand-safety head-on. ​​​​​​​

Published on: 28 July 2021

2021 TMS Awards winner, Starling Bank

How a shed helped Starling become the fastest growing business bank in Europe

STARLING
Starling is a truly incredible business. Launched in 2014 as one of the UK’s first ‘challenger banks’ it modelled itself around the needs of the modern consumer.

Published on: 28 July 2021

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Podcasts

The Whole Marketer Ep121 - Psychological Biases with guest Richard Shotton

Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep121-psychological-biases-with-guest-richard-shotton 37.383925 2024-04-30T06:00:00.000Z

Balancing the basics & transformation in data driven marketing

Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition...

https://podcasts.marketingsociety.com/episode/balancing-the-basics-transformation-in-data-driven-marketing 26.512253333333334 2024-04-29T08:06:00.000Z

Switching from radio to digital through favourite content

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...

https://podcasts.marketingsociety.com/episode/switching-from-radio-to-digital-through-favourite-content 22.545850333333334 2024-04-23T09:56:00.000Z
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Videos

Why Marketers Are Essential

Sir Tim Smit | The Global Conference
Sir Tim Smit
Each year, we gather our industry's best and brightest for the marketing day out that always gets people talking. Sir Tim Smit shares with us why marketers are essential.

Why Marketers Are Essential

Global Change makers Conference 2021

Be awed. Be electrified. 
Be part of the Changemakers experience.

Global Change makers Conference 2021

Industry Insights with ICAS

Mental health & wellbeing as a strategic priority

Industry Insights with ICAS

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