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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Part 1: Q&A with our 2025 Global Awards Judges

By Rachel Letham

Our 2025 Awards judges answer our questions on the importance of Awards, what they're looking for and what excites them about the future of marketing.

Member Interview with Anna-Karin Birnik

Member Interview with Anna-Karin Birnik, Fractional CMO | Freelance Consultant

How CMOs Can Drive Growth by Aligning Profit with Purpose

Organisations today must marry their purpose agenda with their core business model for commercial success and cultural value. TwentyFirstCenturyBrand explains how.

Case studies

2021 TMS Awards winner, Essity: Tena

Our bodies change, but why should we?

Not many people want to be associated with TENA. In fact, it’s one of those brands that people do what they can to avoid.

2021 TMS Awards commended, Blue Light Card

Why a little known loyalty card shifted its focus away from transactions, when Covid-19 hit.

This is the story of how a little-known discount card took on Covid 19, going from 1.8million to 2.9million members in just 7 months: a rise of over 60%.

2021 TMS Awards winner, The National Lottery/Camelot

The Two Billion Pound Turnaround

You may not know it, but you’ve probably benefited from The National Lottery.

Podcasts

The Whole Marketer Ep120 - Impact with guest Scott Morrison

Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader.

Creating impact is an important skill for marketers as...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep120-impact-with-guest-scott-morrison 43.086020133333335 2024-04-23T06:00:00.000Z

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey

ESG – environmental, social, governance, a subject that has been an...

https://podcasts.marketingsociety.com/episode/honing-in-on-the-s-of-e-s-g-a-critical-component-of-the-sustainability-journey-with-beth-knight-social-impact-and-sustainability-director 47.283372916666664 2024-04-22T09:37:00.000Z

Why organisations need to align sales and marketing

Although alignment between sales and marketing functions seems a no brainer, most organisations fail to do it and miss out on enhancing their creative...

https://podcasts.marketingsociety.com/episode/why-organisations-need-to-align-sales-and-marketing 22.227591833333335 2024-04-16T13:25:00.000Z

Videos

Star Awards Showcase 2022

The Marketing Society is here to inspire, accelerate and connect the world’s smartest marketers.

Membership that speaks for itself

Video: Precision vs Tradition | The Marketing Society x RAPP