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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Profit Ability 2: Channel Analysis

The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Gain a deeper understanding of which sectors different media are most effective for and how they should be integrated into the channel mix. 

Published on: 19 December 2024

Fellows Interview with Scott Morrison

image provided by scott
Fellows interview with Scott Morrison founder at the Boom!

Published on: 19 December 2024

Profit Ability 2: Sector Analysis

The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Data offering a unique reference point for marketers in the UK, based on real spend

Published on: 18 December 2024

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Case studies

2021 TMS Awards commended, Sipsmith

Crossing the chasm by bringing creativity to craft

SS
The beginning of Sipsmith marked the rise of a modern-day gin-aissance, and the two are not a coincidence.

Published on: 21 July 2021

2021 TMS Awards commended, Tesco

How celebrating the nation's naughtiness helped Tesco win a covid Christmas

tesco
Tesco began planning their 2020 Christmas campaign off the back of three consecutive Christmases of growth.

Published on: 21 July 2021

2021 TMS Awards winner, O2

Bubl: The blue robot that transformed a telco's fortunes

BUBL
The telco industry was facing greater commoditisation than ever before.

Published on: 21 July 2021

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Podcasts

Unofficial Partner - Cause and Effect: Sponsorship's Attribution Problem

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the...

https://podcasts.marketingsociety.com/episode/unofficial-partner-cause-and-effect-sponsorships-attribution-problem 50.79484445 2024-04-05T14:04:00.000Z

Taking TV insights into data-driven marketing

Understanding why we love TV characters can show us how we need to relate to consumers, according to Jeremy Nye, Senior Insight Manager, Global at Just Eat...

https://podcasts.marketingsociety.com/episode/taking-tv-insights-into-data-driven-marketing 23.17888435 2024-04-02T14:43:00.000Z

Distilling the future of marketing with Diageo insights

Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast...

https://podcasts.marketingsociety.com/episode/distilling-the-future-of-marketing-with-diageo-insights 35.51585333333333 2024-03-27T13:28:00.000Z
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Videos

Our launch in Abu DHabi

Our launch in Abu DHabi

The Ogilvy Gambit

The Ogilvy Gambit

Global Conversations Creativity at low cost

In today's vastly competitive market, your business can lose out by not standing out.

Global Conversations Creativity at low cost

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