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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Profit Ability 2: The effectiveness landscape now

The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

Published on: 16 December 2024

The Future of Retail, Ecommerce, and Consumer Experiences

Insights from Industry Leaders

FUTR London
Industry leaders give their thoughts on how to navigate change in a rapidly evolving world of retail and commerce

Published on: 16 December 2024

Unveiling an Extraordinary Partnership: Mandala Club

A Game-Changer for Singapore Members

Mandala Club Singapore - permission given
A game-changer for Singapore Members with an exclusive collaboration with Mandala Club

Published on: 13 December 2024

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Case studies

Marketing Transformation 2020

Lessons from The Marketing Society's Awards

By Accenture

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In this report, brought to you by Accenture Interactive and The Marketing Society, we look at The Marketing Society Awards and draw out three defining themes common across the winners.

Published on: 22 January 2021

2020 Brave Awards commended, Cesar

Putting dog food into vogue

cesar
When Cesar launched matching sweaters for dog owners and their furry best friends in the USA back in 2016, we saw it as a novel, one-time opportunity to create earned media to help sell dog food.

Published on: 31 July 2020

2020 Brave Awards commended, #Drymester

Make every trimester #drymester

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When Greater Manchester Health and Social Care Partnership asked us to create a campaign – starting in 4 boroughs of Greater Manchester and then, if successful, rolling out to all 10

Published on: 31 July 2020

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Podcasts

The Whole Marketer Ep118 - Challenger brands with guest Kerttu Inkeroinen

Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. 

Challenger brands...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep118-challenger-brands-with-guest-kerttu-inkeroinen 29.209775 2024-03-26T07:00:00.000Z
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Videos

A Global Conversation Balancing Long vs Short Term Marketing Strategies

What is best for your business; long-term strategic efforts or short-term wins?

A Global Conversation Balancing Long vs Short Term Marketing Strategies

How to Thrive Globally - From Good to Great

With Kantar, Metro Bank, Vodafone Smart Tech and Unilever
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According to recent research, British-based brands are in crisis and being outperformed on the local and global stage.

How to Thrive Globally - From Good to Great

Wonder Women

With Katy Mousinho and Giles Lury
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Returning for a session with our Singapore members, The Value Engineers' Giles Lury and Katy Mousinho discuss insight from their new book, Wonder Women

Wonder Women

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