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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The new NEW media

By Faris Yakob

The advertising industry has always structured itself around media. As new media emerged, new skills developed in order to service these new ways to reach the...

Expert tips for getting started on your branded video strategy

Branded video strategy

Branded video content has become one of the staples of digital marketing through social media. Users are able to engage with a more visual form of content and...

What can you learn from coconut water?

Coconut water lessons

It may seem like semantics, but in every different kind of business today, creating – or recreating – a category is the most effective winning strategy.