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Finding gold amongst the garbage

Gold in garbage

Simon Cowell (reality TV judge), Eddie Jones (England’s rugby coach), George Anders (author and business journalist) all have something in common? Each of them...

Blurring lines of ‘wellness’ brands

Blurring ‘wellness’ brands

There was a time when health & wellness used to be mean the opposite of partying & fun. Good vs naughty, self-restraint vs self-indulgence. You couldn’t imagine...

It isn’t magic: what Harry Potter can teach marketers

Harry Potter's lessons

The Philosopher’s Stone hit the shelves in 1997.

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