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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Creating YouTube ads in Hong Kong with the 'skip' button in mind

YouTube's 'Skip' Button

Marketers are living in a time of innovation and paradox...

Paper Boat: a brand that was born distinctive

Paper Boat

Building distinctiveness around a big brand idea to drive penetration is an important theme on the brandgym blog...

Inspired by Indian brands...

Inspired by India

Whilst multi-faceted Tata still leads the way, HDFC has risen from 6th place in 2014, to rank 4th with a 15% rise in brand value. Reliance Industries and Airtel...