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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

For brands, the tide is turning -The cultural current is shifting.

Brand tide is turning

The first wave I caught was in the sunset surf of Cornwall. Countless rollers methodically crashed along smooth rocks, and a colony of puffins fed on fresh sand...

Published on: 13 July 2017

The copywriting process

The copywriting process

Client briefs In-House Copywriter

  1.  Receives Brief
  2.  Reads Brief

Published on: 12 July 2017

Everyone and no one is a copywriter

No one is a copywriter

I’m guessing Creative departments the world over say “Everyone’s a Copywriter” at least once a week. I’ve said it. You’ve said it. It’s the sneering remark that...

Published on: 12 July 2017

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