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Latest Think Pieces

The long and the short of ROI

Download a copy of the white paper published by the Marketing Performance Hub, a marketing community setup by Ekimetrics and global brand partners AXA, Nestlé and Pernod Ricard

The long and the short of ROI Ekimetrics
A new white paper by Ekimetrics led Marketing Performance Hub Think Tank has gathered evidenced based insights and best practices for measuring the impact of marketing along the consumer journey.

Is Your Business ready to attract and retain top digital marketing talent in Asia?

Source: mercer Getty Images provided by Mercer
In Asia, digital marketing has become a highly sought-after digital role. A new report by Mercer offers strategic guidance on how organisations can secure and retain top digital talent to support and grow their business.

The Key Quick Conversations with Nick Elliott

at The Marketing Society Global Conference 2024

TMS IMAGE
Live from The Marketing Society Changemakers Impact Conference in London: The Key🔑 - Quick Conversations 🎤

Case studies

2020 Brave Awards commended, TfL

How the first 20 years have prepared us for the next 20

tfl
In 2000, London transport faced serious problems. Roads were congested, air quality was poor, deaths and serious injuries on the roads were high, and customer experience on public transport was decidedly mixed.

2020 Brave Awards commended, Bodyform

'Viva la vulva' When the world was dancing around the issue, we made it sing

vulva
Truly brave work doesn’t just reflect culture, it changes it.

2020 Brave Awards commended, Heinz

How seriously good marketing turned a featherweight into a contender

mayo
It was the David and Goliath of condiments. Heinz may be a household name, but when it came to mayonnaise, we were small fry.

Podcasts

The Whole Marketer Ep116 - Responsiveness with guest Anna Henwood

Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace.

A key skill for marketers in our ever-changing industry, being able to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep116-responsiveness-with-guest-anna-henwood 28.921992366666668 2024-03-12T07:00:00.000Z

Marketing, AI, and globalised points of view

For Grant McKenzie, CMO of Asahi Europe & International, AI is a ticket to getting “back to the good stuff” in marketing. It enables day-to-day work to be set...

https://podcasts.marketingsociety.com/episode/marketing-ai-and-globalised-points-of-view 26.329687066666665 2024-03-05T11:32:00.000Z

Videos

What are the new faultlines of retail, and how can brands navigate them to drive growth?

Navigating New Faultlines of Retail

Sunday 8 March 2021 was International Women’s Day–a chance for women across the world to share their

Wonder Women

How can you work smarter not harder in 2021?

The Age of Agility, with LinkedIn