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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

LinkedIn stretch to grow their core

LinkedIn stretch core

Whilst using Linked In today a new feature caught my eye and got me thinking about how smart the company’s brand stretching has been.

The feature suggested...

What Black millennials on YouTube want from advertisers

Black millennials

Black millennials—a highly engaged demographic on YouTube—want to see more inclusive advertising. This Black History Month, we asked five of the top...

Bob Hoffman on the industry’s ‘slow motion death spiral’ and online advertising ‘McCarthyism’

Bob Hoffman on the industry’s ‘slow motion death spiral’

The Ad Contrarian blogger and former creative director, and agency CEO, Bob Hoffman on what he learned from 41 years in the industry and the falsehoods being...