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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Why brands need to pick a side and face the consequences

Why brands need to pick a side

It’s rare to talk about marketing without hearing the phrase ‘brand purpose’. Whether it's the world-changing Tesla, or a humble pack of chewing gum (Wrigley's...

How can brands win in the age of AI

There was a point in time where brands were the aspiration, but in our new world, brands have become entirely subservient to people.

What women watch

What women watch on YouTube goes well beyond the realms of beauty and parenting. In honor of International Women's Day, Kate Stanford, director of YouTube ads...