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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Why Facebook likes don’t drive sales

Way back in 2014 we posted on the limited effect of Facebook likes on driving brand growth. Its nice to see that three yeas later the esteemed Harvard Business...

Who is the simplest of them all?

Today’s technology giants are spending billions of pounds to define what simplicity will mean to us in the not-so-distant future:

Building likeable brands in unlikeable categories

Unlikeable categories

Scott Kabat is an entrepreneur with a track record of building consumer-friendly brands that compete in historically unfriendly categories.

Most recently...