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The Naked Consumer

The Naked Consumer

Last week saw the passing, aged 90, of the art critic and writer, John Berger.

How adland can crack gender equality in 2017

Adland and gender equality

When I started in advertising in 1981, women made up 47% of the ad agency workforce, 18% of creative positions and 14% of management positions.

2017 trends: Alibaba’s Buy+, Google’s Tilt Brush and Momondo’s DNA Journey

The best 2017 trend reports

Trend reports are everywhere at this time of year. What matters is the underlying patterns. Futurists are all about pattern recognition, and being able to...

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