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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Flux and convergence in the connected age

Flux and convergence in the connected age: What could the future hold for...

Recently, Accenture announced its acquisition of Karmarama, one of the UK’s largest independent advertising agencies. Doubtless there was much hand-wringing in...

How APAC brands can harness the power of how-to videos

APAC and how-to videos

Every day, consumers in APAC turn to their smartphones to answer questions such as “how do I clean my sneakers” or, “how do I set up my sound system?” These...

The day my dad met Elon Musk

Q: What do you get a rocket scientist for Father’s Day?
A: Another rocket scientist!

On Invention
The idea started, festered really, every time I read...