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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Why challenger brands matter in the age of disruption

Why challenger brands matter

"Disruption" has become such a buzzword, pervading everything on down to mayonnaise marketing, that people have begun to assume that it's the goal of challenger...

Knowing why you’re here.

Anyone unlucky enough to have seen England play in Euro 2016 will know what a team looks like when it isn’t connected, inspired or led. The day after losing to...

How Lego rebuit the core, brick by brick

By David Taylor

I caught a fascinating film on the rejuvenation of the Lego brand on a flight to Dubai to watch the World Rugby 7's last week.

It is a great example how...