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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

What can the Olympics teach marketing innovators?

The 1968 Summer Olympics, officially known as the Games of the XIX Olympiad, were held in Mexico City in October 1968.

5 charming ways to make your owned media memorable

5 ways to make owned media memorable

Owned media today often seems to mean digital media - a brand's website, blog or social media account. ]

What has often been over-looked in recent years is a...

Timberland taps into a cultural truth to reboot its brand

Timberland taps into a truth

I came across an interesting article in The Washington Post about how Timberland has mined customer data to help "reboot" the brand, here. The relaunch was...