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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

3 types of challenger brand strategy

3 types of challenger brand strategy

If you're reading this you probably own or work on a brand.

Published on: 1 August 2016

Watch out for David!

By Richard Kirstein

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I recently started reading “David & Goliath” by Malcolm Gladwell.

Published on: 18 July 2016

Brands as units of social currency

Brands as units of social currency

So sings Maren Morris on her track “80s Mercedes” which reminded yet again of the power of brands as a form of social currency.

Published on: 17 July 2016

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