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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

What commits customers to brands? (clue: it isn’t love).

What commits customers to brands?

Marketing’s core role is to provide experiences that commit customers to a brand. Can science shed any light on brand relationships and loyalty?

The seven unmistakable signs of a sh*t brand consultant

Seven signs of a sh*t brand consultant

Your portable toilet business has nothing to learn from Steve Jobs, and if a consultant even mentions Maslow’s Hierarchy...

Are brands unwanted obstacles between fans and their passions?

Fans and their passions

Marketers like to be able to say their brands ‘own’ something...