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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Two-headed people? Customers vs colleagues.

Two-headed people?

The Two-headed People Challenge. Customers and colleagues are all human, so why manage them as different disciplines?

Bias in the Spotlight: Status Quo Bias

Status Quo Bias

Status quo bias is a preference for the current state of affairs.

7 ways to build your brand identity

Ambitious brands need to do more than just get noticed - they need to get famous.