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Latest Think Pieces

Mid-Day Squares- on entrepreneurial thinking & doing things differently  

By Ruth Fittock

Ruth Fittock Power of Entrepreneurial thinking for  brands

Mid-Day Squares is one of the most exciting food & drink companies today, having just sold their 40th million chocolate bar in North America, they share...

All That Matters 2024

By Rohan Lightfoot

All that Matters event official photo
Member Rohan Lightfoot reviews Singapore's All That Matters conference and reveals his top take-outs from this eclectic, multitrack event.

Unlocking Impact: The Transformative Power of Effective B2B Marketing

By Rationale

Rationale think piece
Rationale, session sponsor at the Scotland Changemakers Conference, discuss the shrinking of marketing budgets, the simultaneous rise in marketing costs, and how to navigate these challenges.

Case studies

2018 commended, Monkey Shoulder, long term excellence - case study

2018 commended, Monkey Shoulder

Monkey Shoulder. Yes, it’s Blended Scotch Whisky. No, it’s not your run- of-the-mill dram.

2018 commended, Girlguiding, not for profit - case study

2018 commended, Girlguiding

There were over 70,000 girls on the waiting list to join Girlguiding, who were missing out because there weren’t enough volunteers.

2018 commended, HSBC, B2B - case study

2018 commended, HSBC

The Belt and Road Initiative (BRI) is possibly the greatest business opportunity of the 21st century

Podcasts

Sustainability Squad Podcast - Marketing 4 Good

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high-quality...

https://podcasts.marketingsociety.com/episode/sustainability-squad-podcast-marketing-4-good 36:11 Fri, 06 Oct 2023 09:00:00 +0100

Videos

For Rob Pierre, co-founder and CEO of Jellyfish, decisions should always be current and leaders must be able to adapt and change course quickly.

Jellyfish’s Rob Pierre on why leaders should keep their decisions current

The standout theme was that from consumers to colleagues, people come first and that post-pandemic,

A Global Conversation | people first, humanity at the heart of business

How to prepare a plan of response? How fast will economic recovery be?

Inspiring Minds: Crisis Management, with RBS, Stripe and Charlotte Street