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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Growth Mindset - 'The Power of Yet'

By Abigail Dixon

Source Pixabay Credit Glen Kelp
The power of 'yet' in self-talk is a key component to a growth mindset, encouraging perseverance and positivity in the face of challenges.

Published on: 18 September 2024

The Ogilvy Lecture from Amplify

Pete Markey at Amplify
Watch this year's Ogilvy Lecture, delivered by Boots CMO Pete Markey, at this year's Amplify Marketing Festival.

Published on: 17 September 2024

Is your brand suffering from an attention deficit?

By Rohan Lightfoot

Source Istock Credit Charday Penn
Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first

Published on: 12 September 2024

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Case studies

2018 commended, Hostelworld, branded content - case study

2018 commended, Hostelworld

As the only hostel specialist, Hostelworld needed to sell this form of accommodation to young travellers.

Published on: 15 June 2018

2018 winner, Bodyform, GRAND PRIX/purpose driven/marketing comms - case study

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When we launched our campaign #bloodnormal in October 2017, we knew we would get some hateful reactions. But you don’t break taboos without triggering visceral...

Published on: 14 June 2018

2018 commended, Dominos, branded content - case study

2018 commended, Dominos

New Year’s Day (NYD) is the most important day of the year for takeaways.

Published on: 14 June 2018

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Podcasts

What neuroscience can teach marketers for creative effectiveness

On the latest episode of the Shiny New Object Podcast, Sorin Patilinet, Senior Director for Marketing Effectiveness at Mars, shares how he's been using neuro...

https://podcasts.marketingsociety.com/episode/what-neuroscience-can-teach-marketers-for-creative-effectiveness 25:51 Tue, 03 Oct 2023 11:37:00 +0100

The Buy Side - KP Snacks - UNOFFICIAL PARTNER

The Buy Side is an Unofficial Partner series of conversations about sport and sponsorship with brand marketers. 

Our guest is Kevin McNair, Marketing Director...

https://podcasts.marketingsociety.com/episode/the-buy-side-kp-snacks-unofficial-partner 57:36 Tue, 03 Oct 2023 09:30:00 +0100
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Videos

5G: a revolution, with Verizon Media RYOT Studio's Mark Melling

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5G is being hailed as the next big thing, yet the technology is still largely misunderstood.

5G: a revolution, with Verizon Media RYOT Studio's Mark Melling

Moving at the speed of crisis

with Armored Things Julie Johnson and Ro's Rob Schutz
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Fast-moving crises such as the current global pandemic require businesses to be agile and pivot like

Moving at the speed of crisis

Under the Spotlight with Mars' Mitch Oliver and Akzonobel's Katie Laviolette

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Winner of our Bravest Marketing Leader of 2019, Mars’ Mitch Oliver, and winner of our 2019 One to Wa

Under the Spotlight with Mars' Mitch Oliver and Akzonobel's Katie Laviolette

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