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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

In Memory of a Marketing Man

In memoriam to Tim Ambler

By Michael Bayler

In memoriam to Tim Ambler
On the news of his death, Michael Bayler reflects on the impact Fellow of The Marketing Society, Tim Ambler had on the marketing profession.

Published on: 30 August 2024

Member Interview with Sylvia Assumpcao

source and credit - Sylvia Assumpcao
Member Interview with Sylvia Assumpcao, Senior Director, Brand Marketing at OneStream Software

Published on: 22 August 2024

Under the Spotlight with Sir Martin Sorrell at Cannes 2024

Sir Martin Sorrell Sundowner session in Cannes 2024
Insights and anecdotes from an intimate conversation with a true titan of our industry.

Published on: 20 August 2024

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Case studies

2018 winner, Scottish Government, not for profit - case study

2018 winner, Scottish Government

When did you last think about your own death? Or what will happen to your body after you go?

Published on: 14 June 2018

2018 winner, Beano, brand revitalisation - case study

2018 winner, Beano

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new...

Published on: 13 June 2018

2018 winner, KFC, Finance Director's Prize - case study

2018 winner, KFC

KFC’s Dirty Louisiana burger was an indulgent beast.

Published on: 12 June 2018

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Podcasts

The magnificent 7 power skills you need to win with AI: Episode 3

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

https://podcasts.marketingsociety.com/episode/the-magnificent-7-power-skills-you-need-to-win-with-ai-episode-3 09:39 Fri, 22 Sep 2023 12:00:00 +0100
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Videos

Keep Calm and Pause with Rob Poynton

rob

How do we make sense of the pause that we find ourselves in?

Keep Calm and Pause with Rob Poynton

Optimising Your Profile with LinkedIn's Victoria Taylor

vt

In this virtual workshop Margaret Molloy, our New York chair and Siegel+Gale's Global CMO, was joine

Optimising Your Profile with LinkedIn's Victoria Taylor

Earth Day 2020: A Global Conversation

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In this special session representatives from our global hubs discussed COVID-19's impact on the plan

Earth Day 2020: A Global Conversation

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