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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Carl Geraghty

source and credit : Carl
Member Interview with Carl Geraghty, Managing Partner, TAGR PTE LTD

Published on: 10 September 2024

Navigating the paradox of digital advertising: Is It annoying?

Source Pixabay Credit Tung Nguyen
Brands that strike the right balance between leveraging tech and maintaining a human touch will be the ones to win over consumers. Insider's innovative solutions can help brands navigate this complex space turning digital advertising challenges into opportunities for growth.

Published on: 10 September 2024

Remembering Tim Ambler

The Lucky Marketeer and Marketing Innovator

By Hugh Burkitt

Remembering Tim Ambler
Our former Chief Executive, Hugh Burkitt reflects on Tim's life and career in this appreciation

Published on: 30 August 2024

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Case studies

2018 commended, BT Sport Business, B2B - case study

2018 commended, BT Sport Business

Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.

Published on: 14 June 2018

2018 commended, Bayer Aspirin, best outside UK - case study

2018 commended, Bayer Aspirin

In the US, somebody suffers a heart attack every 42 seconds

Published on: 14 June 2018

2018 winner, Skittles, bravest brand - case study

skittles

This paper is about breaking conventions. The conventions of the agency model, the conventions of branding

Published on: 14 June 2018

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Podcasts

THINK EQUAL podcast: Leanne Foy meets Mary Godbeer

This month, THINK EQUAL Project Director, Leanne Foy meets Mary Godbeer, Senior Corporate Communications & PR Manager at International Cricket Council.

What...

https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-mary-godbeer 28:28 Mon, 02 Oct 2023 09:30:00 +0100

The Whole Marketer Ep106 - Strategic Thinking with guest Zoe Scaman

Episode #106. The technical skill explored in this episode is strategic thinking - a fundamental skill for marketers to gain clarity on long-term choices and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep106-strategic-thinking-with-guest-zoe-scaman 39:09 Tue, 26 Sep 2023 07:00:00 +0100

Boosting Q4 & beyond creative effectiveness

On this one-off episode of the Shiny New Object podcast, Tom Ollerton interviews Automated Creative's Amy Wright (Global Head of Creative Strategy) and Dan...

https://podcasts.marketingsociety.com/episode/boosting-q4-beyond-creative-effectiveness 18:38 Mon, 25 Sep 2023 12:37:00 +0100
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Videos

Inspiring Minds with founder of Astroten, Richard Shotton

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This one hour webinar, with Richard, Founder of Astroten, introduces you to the field of behavioural

Inspiring Minds with founder of Astroten, Richard Shotton

Brave Conversation with Nationwide's Sara Bennison

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In this intimate webinar we heard from Sara Bennison, Nationwide’s first ever CMO, discussing what bravery means to her and to the world’s l

Brave Conversation with Nationwide's Sara Bennison

Has covid-19 impacted the climate change movement?

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With almost half of the world’s population under some form of lockdown, consumer habits have dramatically changed and the global economy is

Has covid-19 impacted the climate change movement?

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