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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Speaker Q&A with Donna Harvey, STV

Team Captain for the Clients at the Client vs Agencies Creative Challenge 2024

Donna Harvey
Donna shares what she's bringing to the table as Client captain for the Clients vs Agencies Creative Challenge.

Published on: 28 June 2024

Speaker Q&A with Morag MacDonald

Team Captain for the Agencies at the Client vs Agencies Creative Challenge 2024

Morag MacDonald
Morag shares what she's bringing to the table as Agency captain for the Clients vs Agencies Creative Challenge.

Published on: 28 June 2024

Dispatches from our Cannes Correspondents

Cannes Lions 2024

By Rachel Letham

The Marketing Society Cannes Correspondents
Insights, trends and highlights from Cannes Lions 2024 brought to you by our membership that speaks for itself

Published on: 26 June 2024

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Case studies

2017 highly commended: Kronenbourg 1664 - case study

2017 commended: Kronenbourg 1664

In 2012 Kronenbourg 1664’s fortunes were not looking good. Sadly, this wasn’t new.

Since the heady prerecession heights of 2007 when the business was selling 1...

Published on: 14 June 2017

2017 Winner: O2, Case Study

2017 Winner: O2

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This is the story of how O2 showed that second-hand mobile phone customers don’t need to be second-class citizens – all while driving first-class business...

Published on: 14 June 2017

2017 winner, Advanced, business-to-business - case study

2017 Winner, Advanced

Advanced are looking to consolidate and grow their position as the UK’s third largest solutions provider, and have recently undergone a re-brand to both elevate...

Published on: 14 June 2017

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Podcasts

Employing creative thinking to increase marketing effectiveness

Epsilon's Performance Marketing Manager, Svetla Pavlova, shares her shiny new object on this latest podcast episode: fostering creative thinking. Being creative...

https://podcasts.marketingsociety.com/episode/employing-creative-thinking-to-increase-marketing-effectiveness 18:56 Tue, 18 Jul 2023 07:19:00 +0100

Playing the long game in B2B marketing with TÜV SÜD's Kristin Sinclair

Discover the secrets to thriving in B2B marketing with insights from Kristin Sinclair, Performance Marketing Manager at TÜV SÜD. Join the Shiny New Object...

https://podcasts.marketingsociety.com/episode/playing-the-long-game-in-b2b-marketing-with-tuv-suds-kristin-sinclair 21:09 Wed, 12 Jul 2023 11:16:00 +0100
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Videos

Valuable 500 - disability on the leadership agenda | Caroline Casey

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Valuable 500 - disability on the leadership agenda | Caroline Casey

Be braver by doing less | Robert Poynton

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Be braver by doing less | Robert Poynton

What's your moment? | marketing expert Thomas Barta

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What's your moment? | marketing expert Thomas Barta

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