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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Leveraging behavioural science to improve marketing

By Marketreach

Marketreach approved image
Five take outs from Richard Shotton and Rory Sutherland's conversation on how applying behavioural science insights to marketing can lead to improved memorability and performance.

Published on: 11 June 2024

Member Interview Diane Perlman

source and credit; Diane
Member Interview with Diane Perlman, CEO of Branding Matters

Published on: 31 May 2024

The Digital Day 2024 Deep Dive

A round up of our global digital day events

By Rachel Letham

The Marketing Society Digital Day Scotland
A summary of our global The Digital Day events for 2024 including reviews, photos, videos and more

Published on: 29 May 2024

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Case studies

2017 highly commended: Dominos, branded content - case study

2017 commended: Dominos

Millennials had become increasingly negative towards marketing; fed up of being disturbed, intruded and, frankly, bored by forms of digital advertising. 38% of...

Published on: 14 June 2017

2017 winner: Tesco, brand revitalisation - case study

2017 winner: Tesco

Sometimes, looking back can be the key to moving forward.

Published on: 14 June 2017

2017 highly commended: M&S, customer Insight - case study

2017 commended: M&S

Christmas.

An over-crowded marketing landscape. The ‘Superbowl’ of UK advertising. And M&S’s nemesis for the past five years.

But in 2016, reviving clothing...

Published on: 14 June 2017

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Podcasts

Data Science, AI & the Future of Marketing

GE Healthcare's Director of Omnichannel Strategy, Amit Thard, joins the Shiny New Object podcast for a second time to talk about the benefits that AI is already...

https://podcasts.marketingsociety.com/episode/data-science-ai-the-future-of-marketing 18:17 Tue, 06 Jun 2023 10:10:00 +0100

The Importance of Ethical Marketing with PayPal's Nina Ntatidou

Nina Ntatidou, Global Lead Management at PayPal, explores the significance of diverse backgrounds and skillsets in the marketing industry, as well as the...

https://podcasts.marketingsociety.com/episode/the-importance-of-ethical-marketing-with-paypals-nina-ntatidou 16:40 Wed, 31 May 2023 12:29:00 +0100
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Videos

The Teenage Double Amputee Fighting To Race Again | Billy Monger's Incredible Story

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The remarkable story of teenager Billy Monger, one of Britain's most exciting young racing drivers, who in April 2017 was involved in a devastating crash tha

The Teenage Double Amputee Fighting To Race Again | Billy Monger's Incredible Story

ITV's Dame Carolyn McCall on brave brands and making a difference

caro

Ahead of our recent Marketing Society event in London we caught up with Carolyn to get her thoughts on brave brands such as Nike and The Guardian, her motiva

ITV's Dame Carolyn McCall on brave brands and making a difference

Interview with Jo Whitfield, Chief Executive - Food at The Co-op

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Following our CEO conversation with Jo we asked her:

Interview with Jo Whitfield, Chief Executive - Food at The Co-op

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