Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Board Member Interview with Ebru Tuygun

Ebru Tuygun Headshot (permission given)

We are delighted to bring to you an interview from our new UAE board member Ebru Tuygun, Chairwoman, International Women Board of Directors.

 

What’s your...

Published on: 11 March 2024

AI for Humanity

By Jeanne Lim

Photo by Michael Dziedzic on Unsplash
Jeanne advocates for humans to cultivate kindness and wisdom so that we can guide the development of AI systems to scale and amplify positive human values

Published on: 7 March 2024

In celebration of books: World Book Day

Marketing, Mindset and Growth

By Rachel Letham

Source Unsplash Credit Susan.Q Yin
Celebrating the joy, knowledge and wisdom a great book can bring; marketing, business and growth mindset books that have inspired and informed our community

Published on: 6 March 2024

All Think Pieces

Case studies

2015 winner: Guinness, Global Marketing - case study

2015 winner: Guinness, Global

In 2011, Guinness was a global brand in terms of its footprint, but very little else.

Published on: 6 March 2016

Pioneering Spirit 2015: the nominations

Pioneering Spirit 2015 nominations

From Romania's 'social shepherd' to a clever buoy in Australia, our Pioneering Spirit Awards unearth some truly inspirational marketing ideas from around the world. See this year's nominations.

Published on: 1 March 2016

Excellence Awards 2016: Meet the judges

Excellence Awards: The judges

This year, our panel of judges is stronger than ever, with O2 CEO, Ronan Dunne our chair, plus new additions such as Disney's Anna Hill and Tesco's Toby Horry.

Published on: 1 February 2016

See all case studies

Podcasts

Is AI the future of content creation?

Will AI content creation tools render writers and creators obsolete? And how does the rise of AI compete with the increase in the creator economy that's been...

https://podcasts.marketingsociety.com/episode/is-ai-the-future-of-content-creation 24:11 Wed, 14 Dec 2022 18:45:00 +0000

The Whole Marketer Ep87 - Menopause with guest Claire Farrant

Episode #87. Menopause is the focus of this episode – it’s an area of personal understanding, not just for our own understanding but it’s also important to gain...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep87-menopause-with-guest-claire-farrant 44:05 Thu, 08 Dec 2022 14:08:00 +0000

‘Speak Up Now - Marketing in times of climate crisis’ - creating credible Storylines with Author and Strategist - Wim Vermeulen

Do you ask yourself as a marketer, “with all the decisions I took today, did I accelerate the transition to net zero, or slow it down? If the conclusion at the...

https://podcasts.marketingsociety.com/episode/episode-46-speak-up-now-marketing-in-times-of-climate-crisis-creating-credible-storylines-with-author-and-strategist-wim-vermeulen 33:13 Mon, 28 Nov 2022 13:43:00 +0000
See all podcasts

Videos

Treasury Wine Estates' Bo Jakubenko's advice for young marketers

Bo Jakubenko's interview

We catch up with Bo Jakubenko, global marketing manager of Treasury Wine Estates and our Young Marketing Leader of the Year, on the things she has learned through her life and career

Treasury Wine Estates' Bo Jakubenko's advice for young marketers

YouTube Creator Stories: How Noor Stars connects with her audience of young female viewers

YouTube Creator Stories
d

YouTube can open up opportunities for creators to express things they may not be able to anywhere else. 

YouTube Creator Stories: How Noor Stars connects with her audience of young female viewers

Interview with Francesco Rulli, New York Vice-Chair

Francesco Rulli interview
sd

We talk Judo and competing with YouTube with Francesco Rulli.

Interview with Francesco Rulli, New York Vice-Chair

See all videos