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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Board Member Interview with Craig Borthwick

Craig Headshot - permission given
An interview from our new UAE board member, Craig Borthwick, Partner at LIGHTBLUE.

Published on: 27 March 2024

How to Thrive as a Marketing Leader in 2024

By Rachel Letham

Source and credit - canva
In this article we will explore the key strategies and mindsets that will enable marketing leaders to thrive in the face of adversity.

Published on: 25 March 2024

Accelerating Progress

Through Strategic Investment in Women

By Cristina Guida La Licata

Source and credit: TMS
Seasoned executive Cristina Guida La Licata, believes investing in women is pivotal for driving societal advancement and innovation.

Published on: 21 March 2024

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Case studies

2015: A year in TV by Thinkbox

2015: A year in TV by Thinkbox

Last year, a new book leapt onto my list of essential reading for marketers. It joined Byron Sharp’s ‘How Brands Grow’, anything by Les Binet and Peter Field...

Published on: 20 March 2016

Brand Learning Growth Drivers study

Growth Drivers Study 2016

Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.

Published on: 13 March 2016

2015 winner: LEGO Movie, Branded Content/Leading Thinking - case study

2015 winner: The LEGO Movie, Content

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, there was a clear challenge.

Published on: 6 March 2016

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Podcasts

Can Marketing Save the Planet? The Story So Far…

“Sustainability is making marketing exciting again…”

Gemma and I are used to asking the questions on our Can Marketing Save the Planet podcast - but in this...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-the-story-so-far 48:32 Fri, 06 Jan 2023 13:00:00 +0000

Going back to marketing basics with Bajaj Auto's Dipta Chaudhuri

Although we have so many tools and technologies at our disposal, old-fashioned brainstorming and bouncing ideas off people can still be the best way to create...

https://podcasts.marketingsociety.com/episode/going-back-to-marketing-basics-with-bajaj-autos-dipta-chaudhuri 21:14 Mon, 19 Dec 2022 10:52:00 +0000
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Videos

The Guardian's secret to winning Brave Brand of the Year

How to win BBOTY

Just moments after scooping their award we found out the secret to their big win

The Guardian's secret to winning Brave Brand of the Year

Everyday creativity with Chris Baréz-Brown

Everyday creativity
cbb

We teamed up with Founder of Upping Your Elvis to bring you tips to getting those creative juices flowing at work.

Everyday creativity with Chris Baréz-Brown

'Football fans have been ignored for the last decade': James Kirkham, Head of Copa90

Head of Copa90 interview

With 85 million views per month, it's no wonder they are attracting sponsorship and co

'Football fans have been ignored for the last decade': James Kirkham, Head of Copa90

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