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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Advisory Board interview with David Haggerty

Co-Founder of ALT

David Haggerty
We chat to David Haggerty, Co-Founder of ALT as he joins the Advisory Board in Scotland.

Published on: 7 February 2024

Member Interview With Mark Fawcett

Permission given to share - Mark Fawcett
Member Interview with Mark Fawcett, Chief Executive Officer & Chairman at We Are Futures.

Published on: 2 February 2024

Advisory Board interview with Simon Watson

Director of Digital, Republic of Media

Simon Watson
We talked to Director of Digital at Republic of Media, Simon Watson, as he joins the Advisory Board in Scotland.

Published on: 31 January 2024

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Case studies

2015 highly commended: KFC, Brand Extension

2015 commended: KFC, Extension

Since launching in the UK, KFC has become famous around the world for its Southern fried chicken coated in its secret recipe of eleven herbs and spices.

Published on: 19 July 2015

2015 winner: Wagamama, Marketing on a Shoestring - case study

2015 winner: Wagamama, Budget

“Good food should satisfy all the senses, it should open mouths and open minds”

Published on: 20 June 2015

2015 winner: Three, Building Customer Relationships - Case Study

2015 winner: Three, Relationships

By 2014, Three had grown to over 9m customers to claim 12% share of the mobile phone market...

Published on: 15 June 2015

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Podcasts

Moving marketing towards "business to human"

Kirstina Lagerstedt, Marketing Director Scandinavia at Wolters Kluwer Tax and Accounting, talks to us about the importance of considering the end consumer who... https://podcasts.marketingsociety.com/episode/moving-marketing-towards-business-to-human 19:57 Tue, 11 Oct 2022 21:49:00 +0100

Creativity for breakthrough growth with Lynne Deason & Richard McLeod

The power of brand communications and creativity to drive breakthrough growth. Host, Annabel Venner is joined by Lynne Deason and Richard McLeod from Kantar to... https://podcasts.marketingsociety.com/episode/creativity-for-breakthrough-growth-with-lynne-deason-richard-mcleod 31:15 Mon, 10 Oct 2022 09:00:00 +0100

How to overcome tech complexity in modern marketing

Mars' Global Digital Marketing Lead, Mohit Arora, tells us how brands can deal with the ever increasing number of tech options and platforms when developing... https://podcasts.marketingsociety.com/episode/how-to-overcome-tech-complexity-in-modern-marketing 29:47 Tue, 04 Oct 2022 15:50:00 +0100
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Videos

How to: tackle challenging conversations in the workplace

Tackling challenging conversations

Our brave series is back to tackle another taboo, challenging conversations in the workplace.

How to: tackle challenging conversations in the workplace

Power Hour Hong Kong

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Highlights and interviews from our Power Hour in Hong Kong as we brought together an inspirational group of leaders to discuss R3's recent book launch - The

Power Hour Hong Kong

'Baby strollers test ride' - Contours - USA

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The problem with shopping for strollers is that babies cannot talk and tell you what they like.

'Baby strollers test ride' - Contours - USA

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