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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

From Good to Great: Improving the Odds

By Thinkbox

From Good to Great: Improving the Odds Thinkbox
Raising the standard of UK advertising creative: barriers, best practice and actions.

Published on: 30 January 2024

20 Years of Marketing Leaders

By Martin Deboo

Source and Credit - The Marketing Society
A review of our Marketing Leaders Programme 20 year breakfast written by Martin Deboo.

Published on: 30 January 2024

Unveiling the Path to Sustained Business Growth

Insights from the IRG Impact Study

By Kate Mackie

IRG
In early January 2024, the Institute for Real Growth released their new study. Kate Mackie attended the launch event and shares her takeaways.

Published on: 24 January 2024

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Case studies

2015 winner: First Great Western, Effective Communications - case study

2015 winner: FGW, Communications

The winter of 2013/14 saw the worst ever weather in the South West of England. First Great Western had to suspend or cancel...

Published on: 14 June 2015

2015 winner: Trelleborg Marine Systems, Best B2B Marketing

Trelleborg Marine Systems, Best B2B

Trelleborg Marine Systems (Trelleborg) is an engineering company that designs, manufactures and...

Published on: 14 June 2015

2015 winner: EDF Energy, Grand Prix/Brand Revitalisation - Case Study

2015 winner: EDF, Revitalisation

The outlook looked bleak. EDF Energy’s supply business was losing almost £200m/year and shrinking...

Published on: 8 June 2015

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Podcasts

The Whole Marketer Ep80 - Marketing competencies with guest Raj Kumar

Episode #80. Marketing competencies is the topic featured in this episode; a topic we’ve covered previously but we believe it’s important to hear different... https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep80-marketing-competencies-with-guest-raj-kumar 33:42 Tue, 04 Oct 2022 07:00:00 +0100

Innovating for Breakthrough Growth with Nicki Morley & Becky Ingram

To drive growth, brands need to be meaningful and different - innovation is at the heart of this. In this episode, Kantar's Nicki Morley, Head of Behavioural... https://podcasts.marketingsociety.com/episode/innovating-for-breakthrough-growth-with-nicki-morley-becky-ingram 20:53 Tue, 04 Oct 2022 00:00:00 +0100
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Videos

"The White Truth" - Ferrero - United Arab Emirates

"The White Truth"

An innocent looking microsite created by Raffaello, a white praline brand, was created to provide a secret social media platform for Arab women.

"The White Truth" - Ferrero - United Arab Emirates

'Speaking Exchange' - CNA English Schools, Brazil

Speaking Exchange

CNA have 580 language centres across Brazil and were looking to improve the learning experience...

'Speaking Exchange' - CNA English Schools, Brazil

Under Armour celebrates women Unlike Any

Under Armour and women

The first African American to be named as principal ballerina, Misty Copeland is a great ambassador for a brand look

Under Armour celebrates women Unlike Any

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