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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellow interview with Mike Fairburn

Mike Fairburn
Fellow interview with Mike Fairburn, Managing Director at SRMGx

Published on: 12 December 2023

Fellow interview with Naomi Walkland

Naomi Walkland
Fellow Interview with Naomi Walkland, VP EMEA Marketing at Bumble

Published on: 12 December 2023

Fellow Interview with Kathleen Saxton

Kathleen Saxton headshot
Fellow Interview with Kathleen Ruth Saxton, CMO at Omnicom

Published on: 12 December 2023

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Case studies

2015 highly commended: Temptations, Brand Extension - case study

2015 highly commended: Temptations, Extension

As market leader of edible cat treats in the USA, it is imperative that Mars’ Temptations relentlessly grow the category (no mean feat we’ll think you’ll agree).

Published on: 30 May 2015

2015 highly commended: Santander, Long Term Marketing Excellence - Case Study

2015 highly commended: Santander, Long Term

In 2011, the outlook for banks was bleak, fuelled by the fall-out from the financial crisis. Santander needed to breakthrough and challenge the power of the big four.

Published on: 30 May 2015

2015 highly commended: Aviva, Building Customer Relationships - Case Study

2015 highly commended: Aviva, Relationships

Insurance has traditionally been a low engagement sector offering a transactional experience. Often the insurer and customer only interact at purchase, renewal and claim – with no contact between these points.

Published on: 30 May 2015

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Podcasts

The Evolution of Brand Engagement with EY's Sarah Bogue

Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement with... https://podcasts.marketingsociety.com/episode/the-evolution-of-brand-engagement-with-eys-sarah-bogue 23:37 Mon, 15 Aug 2022 10:19:00 +0100

Everyone is Important! with Greg Reed

Greg Reed, is CEO of Places for People, the UK’s largest social enterprise - managing assets of nearly £5 billion, with a national team of 11,000 and serving... https://podcasts.marketingsociety.com/episode/everyone-is-important-with-greg-reed 46:45 Thu, 11 Aug 2022 06:30:00 +0100
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Videos

Mental strength through military training

Mental strength

Military training is designed to reduce fear, stress and fatigue and teaches how to plan for every eventuality.

Mental strength through military training

A Conversation with Richard E. Grant

Richard E. Grant talks

Trish Halpin, Editor-in-Chief of Marie Claire interviewed screen legend Richard E Grant to discover how he went from films to fragrance

A Conversation with Richard E. Grant

Ash Banerjee's challenges for 2017

kuku

Highlights from our Collide event in Dubai, colliding creativity and business.

 

Ash Banerjee's challenges for 2017

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